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Speaking to the continued relevance with the four P’s, Marketing 7 days’s Mark Ritson describes that these concepts do not characterize the “totality of marketing,” but present “controllable levers” that can help firms satisfy their strategic goals. As a compan

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Marketing exploration is a systematic means of analyzing facts that includes conducting investigation to assistance marketing activities along with the statistical interpretation of knowledge into information and facts. This data is then used by supervisors to plan marketing functions, gauge the cha